Built for Labels Ready for
the Next Level
A premium partnership program designed for independent labels looking to scale operations, grow their roster, and unlock new opportunities while maintaining full ownership and control.
What is Label Exclusives?
A selective partnership program that backs ambitious independent labels with dedicated support, growth guidance, playlist and licensing opportunities, and funding to scale.
A growing label needs more than a place to send its music. It needs partners invested in its momentum, opening doors to playlist and editorial placement, licensing deals, new revenue streams, and the funding that turns a good year into a breakout one.
ASUP Exclusives is a selective partnership program built for ambitious independent labels. Rather than acting as just another provider, we work alongside your team with dedicated account management, strategic growth guidance, and hands-on promotional support, so your label competes at a higher level with real people in your corner.
Our goal is simple: to back the labels we believe in with the partnership, funding, and expertise needed to scale, while you keep complete ownership and control of your business.
Whether you're chasing bigger playlist placements, licensing and monetization opportunities, advance funding for your next signing, or expert guidance to expand into new markets, ASUP Exclusives gives you a partner invested in your success.
Exclusive Benefits for Selected Labels
Access premium services and dedicated support designed specifically for ambitious independent labels.
Dedicated Account Management
A dedicated partner as your direct line for planning, priorities, and day-to-day support.
Priority Handling & Support
Your releases and requests move to the front of the queue with fast, priority turnaround.
Managed Distribution Partnership
Our specialists handle your priority deliveries and store relationships on your behalf.
Artist Development Support
Work hand in hand with our team to spot and act on growth opportunities across your roster.
Playlist & Editorial Pitching
Hands-on playlist pitching and editorial positioning to put your priority releases in front of curators.
Marketing & Promotional Guidance
Campaign planning, audience-growth strategy, and promotional muscle behind every push.
Licensing Opportunities
Access to sync and licensing deals that open new audiences and new income.
Monetization Opportunities
Unlock additional revenue streams and monetization avenues for your label and artists.
Strategic Growth Consultation
Expert, one-to-one guidance to shape the long-term growth of your label.
Future Funding
Become eligible for investment and funding as your partnership with us grows.
Advance Opportunities
Access advance funding to sign, promote, and grow without cash-flow pressure.
Dedicated Account Management
A dedicated partner as your direct line for planning, priorities, and day-to-day support.
How to Become an Exclusive Label Partner
Apply directly or get discovered through your performance and activity within the ASUP platform.
1. Submit Application
Tell us about your label, artist roster, achievements, and long-term vision.
2. Label Review
Our team evaluates your catalog, growth potential, and business objectives.
3. Partnership Evaluation
Selected labels are invited for further discussions to explore partnership opportunities.
4. Onboarding & Growth Planning
Begin your exclusive partnership with dedicated support and a customized growth strategy.
Apply for ASUP Label Exclusives
Tell us about your label, artists, and vision. Our team reviews every application individually to identify labels with strong growth potential and a long-term commitment to building successful artist careers.
Ready to Build the Future of Your Music Business?
Join white labels, labels, and artists using one connected ecosystem for distribution, branding, analytics, and growth.